Google Ads Keyword Planner – Definitions and Alternatives

What is exactly Google Ads Keyword Planner?

The Google Ads Keyword Planner is a tool that can help you grow traffic on your website by identifying and researching keywords that are relevant to your business and the products or services you offer. When you use these keywords in your Google Ads campaigns, your ads will show up in the search results when people search for those keywords, which can help drive traffic to your website.

How to grow traffic with a Keyword Planner fromm Google Ads?

Here are some specific ways that the Google Ads Keyword Planner can help you grow traffic on your website:

Generate keyword ideas: The Keyword Planner can generate a list of keyword ideas that are related to your business and the products or services you offer. This can help you identify keywords that are relevant and valuable to your business, and that people are likely to search for.

Provide data on search volume, competition, and cost-per-click: The Keyword Planner provides data on the search volume, competition, and potential cost-per-click of each keyword. This can help you prioritize the keywords that are most likely to drive traffic to your website and that are within your budget.
Help you create effective ads: By using the keywords generated by the Keyword Planner in your ad copy and targeting settings, you can create ads that are more likely to show up in the search results when people search for those keywords. This can help you reach the right people at the right time and drive traffic to your website.

Overall, the Google Ads Keyword Planner can be a valuable tool for growing traffic on your website by helping you identify and research keywords and create effective ads.

What are the alternatives to the Google Ads Keyword Planner

These are just a few examples of the many alternatives to the Google Ads Keyword Planner. Depending on your specific needs and preferences, you may find that one of these tools is a better fit for your business.

There are several alternatives to the Google Ads Keyword Planner, including:

SEMrush: SEMrush is a comprehensive digital marketing tool that offers keyword research and analysis, as well as other features such as site audit, backlink analysis, and competitor analysis.

Ahrefs: Ahrefs is another digital marketing tool that offers keyword research and analysis, as well as other features such as site audit, backlink analysis, and content research.
Moz Keyword Explorer: Moz Keyword Explorer is a keyword research tool that provides data on search volume, difficulty, and potential organic traffic. It also offers other features such as keyword suggestions and SERP analysis.
Keywordtool.io: Keywordtool.io is a free keyword research tool that generates keyword ideas based on a seed keyword. It also provides data on search volume and competition, and it offers suggestions for long-tail keywords.

Keywords Everywhere: Keywords Everywhere is a browser extension that displays keyword data on websites such as Google, YouTube, and Amazon. It provides data on search volume, cost-per-click, and competition, and it offers suggestions for related keywords.