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When you’re monetizing your channel, the first thing that comes to mind is probably ad revenue. After all, ads are where your site gets most of its money. However, there’s another way to make money from your videos: sell them for a premium through Content Marketing Partners, or CMPs.YouTube partners with many different companies to help them market their products and services. In exchange for providing the content creators with free advertising space on their channels, these companies pay YouTube when someone clicks on that ad from an end user and takes action on it.Many YouTubers are unaware of this opportunity and therefore don’t utilize it. Most of them think that YouTube ads are not lucrative enough for them or they don’t see any value in selling advertising space rather than using it as an advertising platform. This is why we’ve created this article with tips to increase your YouTube CPM (cost per thousand views).
What is YouTube CPM?
CPM is short for cost per thousand views. It’s the price you charge a partner for each thousand views the ad receives.For example, for every 1,000 views your partner’s advertisement receives, you’ll get $2.This may seem like a daunting number at first, but it’s not very complicated. Let’s break down the formula to find out how much YouTube will pay you per view:Minimum number of views it takes to earn money = $2 * CPMYou don’t have to earn a single dollar to start making money, you only have to get 1,000 views to start earning $2 per 1,000 views. This means that it only takes a few thousand views to get started.
How to Increase YouTube CPM with Video Ads
Video ads are one of the most cost-effective and desirable ways to monetize your channel. They’re also relatively simple to create and can be altered to fit your brand.If you’re not already selling ad space on your videos, it’s likely you’ll get rejected by YouTube. To increase your chances of being accepted, you should take the following steps:- Pick a niche that’s interested to your content.- Create engaging, original content that has both a commercial and educational purpose.- Use keywords in your video titles and descriptions to help increase the number of views on your video.- Make sure your video follows YouTube’s content guidelines.
Research shows that viewers prefer video ads over text ads
A survey conducted by VigLink found that viewers prefer video ads to text ads. 65% of respondents stated that they would prefer to watch a video ad over reading a long, boring text ad.This is due to the fact that video ads are easier to skip, are more attention-grabbing, and are more likely to result in purchase.
Know the Ad Formats That Pay the Highest on YouTube
When you’re looking to increase your YouTube CPM, you’ll want to check out some of the most lucrative ad formats on the platform.Here are the three most popular YouTube ad formats and their corresponding pricing:- CPM – This format is normally charged at $2 for every 1,000 views.- FMC – This format is normally charged at $2.70 for every 1,000 views.- CPA – This format is normally charged at $3.30 for every 1,000 views.
Use automation to increase YouTube CPM
There are a lot of tools currently available to increase your YouTube CPM. One of the more popular ones is SumoMe. SumoMe is both an extension for your browser and a subscription service.The free version of the extension includes several features to help you increase your YouTube CPM.- The free version of the extension includes advertising tracking & reporting functionality that helps you track your earnings and optimize your ads.- The paid version includes a monetization tool that allows you to automate your process of CPM-increasing. You can use the built-in automation tool to control your monetization process and increase the number of views on your videos.
Don’t forget Audio Ads on YouTube
Audio ads are also an important source of revenue on YouTube. These ad formats are normally charged at a lower rate than video ads ($0.25 per 1,000 listens).You can also use an audio ad to draw attention to a video on your channel or as part of a monetization strategy. For example, you could use an audio ad to promote your next video.
The truth is that everyone wants to make lots of money on YouTube, but few are willing to put in the hard work required to get results.If you really want to make money on YouTube, you need to take the time to study your audience, create engaging content, and optimise your videos for maximum views and earnings.By doing this, you can increase your CPM and earn more money from your videos.