What Is Youtube Advertising?
Youtube advertising entails marketing video material on Youtube, the online video-sharing network,
or in relevant search keywords in Youtube Search. Because Google controls YouTube, the only way to advertise on it is through Google Ads.
Companies may employ Youtube advertising in its numerous video ad forms or in conjunction with display campaigns.
Companies are going to spend over 5.5 billion on advertising on Youtube in 2020.
This article will cover the elements and benefits of youtube advertising in your digital marketing strategy.
The importance of video in online marketing has been increasing all the time, and investing in quality video ads online will bring more results for any advertising campaign.
Increased benefits of YouTube advertising include:
1. Visibility and reach.
2. Various targeting options.
3. Analytics and data.
4. Optimization of Ad Campaigns.
5. A successful marketing and sales channel.
Youtube Video Ads
Video content is quite powerful. YouTube alone has nearly 2 billion users, who watch a billion hours of video per day, creating billions of views. That is a large number of ‘billions’. Furthermore, YouTube on mobile alone reaches more 18-49 year-olds in the United States than any cable network.
So it’s no surprise that video marketing is becoming more popular.
YouTube Ad Formats
YouTube advertisements are classified into six types:
- TrueView ads
- Non-skippable in-stream ads
- Instream bumper ads
- Sponsored card ads
- Overlay ads
- Display ads
After five seconds of watching, viewers can skip a video commercial. These skippable video adverts can show before, during, and after the user’s video viewing experience,
so they are called true view ads.
The format allows the mix of skippable commercials and bumper advertising to be aired back-to-back.
Skippable video advertising can be seen on mobile, desktop, television, and gaming consoles.
When employing skippable advertising, it is critical to pique the viewer’s attention right away in order to keep them viewing the ads; otherwise, they will skip when feasible.
By reviewing key KPIs and improving your audience, you can increase the number of people who see your skippable advertising. If viewers consistently overlook your advertising,
you may want to tweak your ads or targeting for better results.
Non-skippable in-stream ads
Non-skippable ads, unlike skippable advertising, cannot be skipped and are only 15 to 20 seconds long.
Non-skippable adverts may also display before, after, or during the main video.
The length of non-skippable advertising varies based on the location targeted.
Instream bumper ads
Bumper ads are likewise non-skippable, but only last six seconds. Having bumper ads accessible might cause them to appear alongside your skippable advertising.
Mobile and desktop bumper advertising are both accessible.
Bumper advertisements are excellent for remarketing with strong call-to-actions as well as recycling lengthier advertising.
The six seconds provided by bumper advertising should be used wisely and with a clear message in mind.
Sponsored card ads
Sponsored card adverts provide material related to your video. The cards might depict items, events, or other marketing from the video.
The user will see a teaser for the sponsored cards and will receive more information on the cards if they click on it. Sponsored cards are available in a variety of sizes and on both desktop and mobile devices.
Only the Desktop user sees the overlay advertising, which might be images, text, or a combination of the two.
Overlay adverts show as a popup during a video and may be eliminated by users; if not removed, the ad will remain in place for a time before disappearing.
Display advertising shows above or below video suggestions, as well as on the right side of the featured video.
Display advertising on YouTube is only available for desktop users.
Linking ad accounts
YouTube is the second most popular search engine. YouTube has one billion hours of video, making it one of those marketing mediums you wish you had begun using sooner.
The typical mobile user watches YouTube Videos for 40 minutes, indicating a high degree of engagement. Video searches continue to rise.
One of the most popular sorts of videos you may make is an instructional.
While it might be difficult to stand out on the platform, just 9% of American small companies advertise their brand on it.
Marketing on YouTube may help your brand get a competitive advantage. This may be accomplished through the creation of how-to videos, vlogs, interviews, webinars, screencast videos, or product evaluations. You may monetize your channel by using YouTube ads, links to your products, or both. Product links can be included in the video description to direct viewers to your online store.
If you haven’t previously, connect your Google Ads account to the YouTube channel where the video is located. Click “Tools & Settings” in the top menu bar. Navigate to “Linked accounts” under “Set Up.”
Bottom Line: Conclusion of Youtube Advertising
Getting started with YouTube Ads might be overwhelming, but starting with small amounts can help you develop a lucrative channel for your business.
With the increased consumption of video material online, investing in high-quality video content and advertising with it on YouTube is a way to incorporate into your growth marketing plan.